For customers who would like to style their bouquet in the elegant way that Bloom And Wild does, here are some tips to make sure it is arranged like a pro to make the beautiful flowers last longer.
The beauty of bud to bloom
To make sure their blooms are the freshest, customers will find that Bloom And Wild pick their flowers when they’re still in bud and send them straight to their wonderful customers. Cutting out the middleman means customers get to enjoy them in their home for longer. This means they won’t arrive looking like their photograph just yet but, watching them bloom over 24-48 hours is so pleasing and peaceful.
Flowers looking droopy?
Don’t worry if some stems look droopy right now. They’re just sleepy after their long journey to their owners. Flowers and greenery use water to prop up their stems so they’ll perk up when back in water.
A few things to do first
Conditioning the stems before starting to arrange them is the trick to helping the flowers stay fresh for longer. So don’t skip these steps!
- Take off the roses’ guard petals
These brownish outer petals were left on to protect the delicate inner petals when travelling. Gently pinch them away from the base to remove them. Easy!
- Trim the stems at an angle
The ends of the stems will feel dry when they arrive, meaning they won’t be able to drink much water. Just trim 3-5cm off their ends at an angle to help them out.
- Prune some of the leaves away
Remove any leaves that’ll fall below the waterline of the vase or they’ll deteriorate in the water. If this happens, they’ll drink the dirty water and fade faster.
Choose the perfect vase
Not sure which vase to use? Here are some of Bloom And Wild’s favourites. When customers have chosen theirs, they should fill it almost to the top with water and the flower food.
The Pickle Jar
Bloom And Wild recommend starting with a vase that’s about 8-9cm in diameter, which is smaller than some might think but helps to make the bouquet look fuller.
The Water Jug
If customers are short on vases, a water jug like the Falcon Enamelware one is a dream to work with. Just remember to keep checking the water levels if it isn’t clear.
The Posy Vase
Posy vases are a real must-have. When the bouquet starts to fade, just pull out the longer-lasting stems and re-arrange them into pretty little posies.
The vase that customers have should be 1/3 of the height of the stems, so don’t be afraid to trim them down to size if a shorter vase is in use!
Arrange like a pro step-by-step
- Step 1: Trim the stems to different heights
To recreate Bloom And Wild’s look, customers will need to cut the stems into four heights. Think of them like stadium tiers! Trim at least 3-5cm off for the tallest, then use the vase’s height to guide the smallest (flower heads should sit on the rim). Remember to cut a mixture of stems into each tier.
- Step 2: Keep the vase still
Bloom And Wild have made their bouquet look so full by styling it from one side only (it’s called a ‘front-facing bouquet’). So as the arranging process starts, customers should pick a side and then don’t spin the vase in the same way as the flowers.
- Step 3: Start with the support stems
Crisscross the support stems into the vase, creating a tipi-like structure. Remember to pop the taller stems at the back of the vase and the shortest ones at the front.
- Step 4: Then add the focal flowers
Add the focal flowers, one variety at a time. Again, pop the taller stems at the back of the vase and the shortest ones at the front. If customers are feeling creative, they should try to create triangle shapes with three of the same flower to evenly spread out the colours and textures.
A few last things to do
Any customers looking to make their bouquet last longer? All that is needed is a little TLC for the flowers to give a beautiful lasting reward of 7 days or more. Hooray!
Fresh flowers like natural light, but not direct sunlight or heat sources (like radiators).
The gases released from fresh fruit can make the flowers wilt really quickly.
Re-trim the stems 1cm and refresh the vase water every 3 days.