Brand FocusBoden And Joules Clothing: Which Store Is Better?

According to FashionUnited, “the UK is the third largest apparel and footwear market worldwide” with over 30,000 fashion retailers operating in 2020. The market is saturated with a vast amount of clothing options, however, two well-established brands are marking their mark on the high street.

“Boden and Joules clothing have been building their customer bases since the late 1980s and have grown into fierce competitors for other high street brands,” says our fashion expert, Jessica Pinker, “ But many customers are wondering which of these brands offer better value for their money.”

In this brand focus blog, LDV will be comparing Boden and Joules to determine which fashion brand you should opt for.

In this guide, we will tell you:

• What to look for in a clothing brand
• What we love about Boden
• What we love about Joules

What Criteria To Look For In A Clothing Brand

While there may be a vast amount of clothing options available, many Brits still tend to fill their closets with apparel from a single brand they trust. These brands are often chosen because customers believe that the garments’ quality is good value for money. Finding the clothing brand for you isn’t an easy feat. Trying apparel from multiple brands, following a trial and error approach, is expensive and harms the environment. However, with our list of criteria to compare brands to, you can narrow down your options and find the perfect brand for you!

An ideal brand will be consistent in:

• Sizing - When it comes to picking your go-to brand, you want the clothes you bought in your regular size to fit you every time. A well-established brand sticks to a single sizing system that caters to its customer base. This applies primarily to fit and size, not the cut or style of the garments as these change as trends come and go.
• Quality - Ideally we all want to purchase clothing that will last for at least a year or two. How long a garment will last depends on its quality. Clothing quality is affected by the materials used and stitching. You would want to opt for a brand that has been consistent with the quality of materials used to manufacture their products rather than ones that opt for cheaper alternatives to lower production costs.
• Style - Every fashion brand needs a definitive style that makes it stand out from its competitors. While a certain style can go out of fashion as the trends change, an established brand will know how to maintain its identity regardless of what is trending. Ideally, the brand you’re opting for’s fashion identity should coincide with your own fashion identity and be apparent in each piece it sells.

Boden

Founded in 1991 with a hand-drawn catalogue, Boden was one of the first mail-order clothes companies in Britain. Back then, having your clothing delivered to your doorstep was considered a joke-worthy idea, however, with the support of his wife and daughters Boden’s Founder (Johnnie Boden) turned the clothing company into the global brand it is today.

Known for their timeless silhouettes with a twist, Boden takes wardrobe staples and reinvents them with bold colours & prints to create the playful designs we all love. The quintessential British brand is committed to creating clothing that is versatile and long-lasting. Meaning you can enjoy their classic yet modern styles for many years to come! The cherry on top? Boden has partnered with True Fit to help their customers find their perfect size, ensuring you find clothing that fits every time.

• Style: Preppy & playful
• Sizing: True to size
• Quality: High quality, long-lasting pieces

LDV’s Favourite Pieces From Boden

Want to put Boden to the test? Feel free to take a peek at what they have on offer in their online store or browse through our favourite picks below. If you find something you like, go ahead and use one of our Boden discount codes to save on your order.

Serena Cotton Blouse

Dreaming of that summer getaway? Why wait? Start prepping for those warm sunny days with Boden’s breezy Serena cotton blouse! Made from 100% cotton, this blouse’s design features floaty blouson sleeves, stylish yet functional tassel front ties and two colourful designs. Retailing at £65, the Serena cotton blouse is sure to last for many summers to come.
Product code: T1505

Penelope Jersey Dress

Are you in the market for a dress that you can just pull on and go but still look stylish? We’d like to introduce you to the Penelope jersey dress. Made from 100% cotton jersey, this dress comes with full-length sleeves and falls just above the knee. Pick between Boden’s three fits (petite, regular or long) and four floral patterns for only £70.
Product code: D0776

Catriona Crew Neck Cotton Tank

One of those days where it’s not too cold but not too warm either? It’s the perfect day for one of Boden’s tanks! The versatile Catriona crew neck tank is made from a soft cotton blend and comes in five different colours. With its elegant stitch details and straight fit, this tank can be styled for any occasion. Add it to your wardrobe for only £50 plus free delivery!
Product code: K0923

Joules

What started as a clothing stand at a country show has grown into the premium lifestyle brand it is today. Joules was founded in 1989 when its founder (Tom Joules) noticed a gap in the market. Noticing how clothing in the countryside was much duller than the pieces on offer in the city, he decided to add a practical yet fashionable twist to traditional British clothing. After the 2001 Foot and Mouth outbreak, the business began expanding from a country show stall to the online store it is today after Tom found great success in selling his clothing to stores across the UK. Several years later, the business is still going strong despite a few bumps in the road along the way.

When it comes to the Joules aesthetic woman&home compares it to the British countryside, think “Breton tops, practical raincoats and denim basics” with a splash of bold colours & patterns. Pair that with Joules’ dedication to quality and you have clothing that’s guaranteed to serve you for many years to come.

• Style: Rustic & down-to-earth
• Sizing: True to size
• Quality: Unrivalled quality & practicality

LDV’s Favourite Pieces From Joules

Curious to see what Joules has on offer? Be sure to visit their online store for their full catalogue of clothing and, if you need a recommendation, check out our favourite pieces below. Don’t forget to use a Joules discount code if you decide to a one (or two) items to your cart!

Fallon Navy Waterfall Blouse

Does your seasonal wardrobe need a refresh? We have the blouse that’s about to become your new favourite piece in your wardrobe. Cut from cotton voile, the Fallon navy waterfall blouse features a button-down front, curved hem and loose-fitting sleeves. It is no surprise this piece is called a ‘waterfall blouse’ with flowy details like its frilled collar and gathers at the cuffs, sleeve head and back yoke. Add it to your seasonal wardrobe for only £32!
Product code: 449-179

Nia Green Jersey V-Neck Beach Dress

A beachside must-have! Joules’ Nia green jersey v-neck beach dress is the perfect addition to any holiday wardrobe. Its a-line shape, maxi length, dropped sleeve holes and flattering v-neck give it a relaxed feel while its side splits and hand-drawn pattern give it the finishing touches it needs to be the perfect beach dress. You can add this beach dress to your holiday wardrobe for as little as £22.
Product code: N01-066

Outlet Bay Blue Chunky Cotton Breton Jumper

A wardrobe essential everyone needs, this Breton jumper is easy to wear and layer! With its oversized collar, dropped shoulders and cosy fit, this jumper will keep you warm on the coldest of days. And how could you resist its nautical-inspired stripes and ribbed detailing? Add this piece to your wardrobe for only £26 and get ready for cosy days ahead.
Product code: Q66-867

Save On Boden And Joules Clothing With LDV

When it comes to who the better brand is, the choice is ultimately yours. Boden and Joules’ clothing is very similar in quality and sizing with slight differences in style and price point. All in all the better option for you depends on your style and budget. If you’re looking for quality at an affordable price, Joules would be considered the better choice. However, if you prefer to dress preppy (and have a more lenient budget) then Boden would be the better choice.

Interested in seeing what else Boden has on offer? Feel free to give our Mini Boden Baby Clothes blog a read. Don’t forget to check out our Fashion page for more discount codes and deals. Happy shopping!