According to a report by Aldi, shopping habits have changed drastically over the last 12 months. More and more shoppers are reportedly switching to own-label products in an effort to curb the weight the cost of living crisis has had on their budgets. But is this the right way to go about it? In this Love Discount Vouchers blog, we answer all your burning questions on the latest shopping habits in the UK as well as what are the most popular own-label dupes.
In this guide, we will tell you:
- Everything you need to know about Aldi’s latest financial report
- What are the best own-label products at Aldi
Aldi’s Shopping Habits Report: An Eye-Opener
The UK’s fourth-largest supermarket has just recently released its financial report and it credits its £2 billion increase in sales to the rising demand for own-label products. According to Giles Hurley (the acting CEO of Aldi), the cost of living crisis is to blame for the sudden increase in demand for supermarket own-label products. Our money-saving expert, Jessica Pinker, explains “Families all across the country are looking for more and more ways to help them save a few extra pounds each month and it appears opting for the supermarket’s dupes is the latest tactic at grappling with inflation.”
Aldi’s product range primarily consists of own-label products and has reportedly gained almost a million customers in the last 12 months solely from customers switching to these products. According to BBC, “products that are sold under a supermarket's own name now make up more than half of everything shoppers buy.” It's no secret that these products are significantly cheaper than their branded counterparts and there isn’t much of a difference in quality either. With this in mind, it's easy to see why Aldi and its product range have gained popularity over the last year.
The Top 5 Most Popular Aldi Own-Label Products
Ready to save a few extra pounds by switching up your Aldi shopping habits? Everyone is opting for supermarket dupes and it's no secret why. Not only are own-label products cheaper than their branded counterparts, they also share the same quality. Matter of fact some of the own-brand dupes are even made in the same factories as the branded equivalents! With that in mind, why not do yourself & your wallet a favour and make the switch today?
In need of some supermarket knock-off recommendations? Below are the top 5 most popular Aldi own-label products everyone needs in their pantry.
- Snackrite Hoops - If you’re a big fan of Hula Hoops then you’re going to love this Aldi dupe. Snackrite Hoops are ready-salted potato hoops that come in a bundle of eight 25g packs for £1.45. According to The Sun, they are reportedly made in the same factory as Hula Hoops but to a different formulation. They are however almost half the price of their branded equivalent but still have that salty taste shoppers love! Product code: 4088600213095
- Belmont Chocolate Chip Cookies - If you have a sweet tooth that's been craving Maryland Cookies but a budget that's demanding something cheaper, we have the perfect own-label knock-off. Belmont Chocolate Chip Cookies are vanilla-flavoured biscuits with chocolate chips that come in a 200g pack for 57p. They’re made in the same factory as Maryland Cookies, Wagon Wheels and Jammy Dodgers but come with a slightly altered recipe. Belmont Chocolate Chip Cookies in particular come with more chocolate chips than they’re branded counterparts. Product code: 4088600259185
- Harvest Morn Wheat Bisks - Who doesn’t love to wake up in the morning with a big bowl of Weetabix? The UK’s favourite breakfast cereal usually retails at £2.50 for a box of 24 but Aldi has a dupe that’ll help you save 50p and get you more wheat biscuits! Harvest Morn Wheat Bisks is Aldi’s own-label whole-wheat cereal biscuits that come in a box of 36 biscuits for £1.99. Not only do these Weetabix dupes taste practically the same as the branded version but offer you more value for your money. Product code: 4088600247519
- Alcafé Gold Roast Freeze Dried Coffee - Fancy a brew in the morning but can’t afford to add it to your shopping list? With this Aldi dupe, you can enjoy a cup of coffee every morning at almost half the price! Alcafé Gold instant coffee granules that come in a 200g jar for £2.49. Alcafé Gold Roast Freeze Dried Coffee is made especially for Aldi and is suitable for vegetarians and vegans. Product code: 4088600262505
- Baron St. Jean Red Wine - Love to enjoy your dinner with a tall glass of wine but can’t justify adding a bottle to your cart? Unwind with a glass of Baron St. Jean Red Wine for only £3.45 a bottle! Fermented in Spain, this Aldi’s own-label dupe is not only a quarter of the price of its branded equivalents but is also vegetarian and vegan-friendly. Its smooth finish with hints of cherry and blackberries makes this wine a delight to drink. Product code: 4061464321632
Stay Up-To-Date On The Latest Shopping Habits In The UK With LDV
Staying up to date on the latest shopping habits in the UK is a breeze with our guides at LDV. Looking for more ways to save while shopping for groceries? Check out our guide to tackling UK Food Price Inflation. Make the swap to own-label products today and save every time you shop at Aldi. Want to save even more at Aldi? Why not take a look at our selection of Aldi discount codes? Switching up your Aldi shopping habits has never been easier!
