How does Age Co relate to Age UK?
Age UK is a nationwide organisation and charity. Age Co is a brand name that Age UK allows certain providers to use, so long as they can meet the standards that Age UK require. Money raised through the sale of Age Co products gets donated to Age UK each year.
Why are Age UK product and services being re-named Age Co?
The Age Co brand has been designed to give a clear separation between the charitable work of Age UK and the commercial products and services that are sold.
Why was Age Co introduced?
We at Age UK think that with a different brand it’ll be clearer that by buying a product you contribute to, and help, Age Co to make a donation to Age UK. But while Age Co’s a separate brand, it’s related, which is why it’s still called ‘Age’
Can we still get Age UK products that haven’t rebranded to Age Co yet?
Yes, some products remain available through the ageuk.org.uk website. You can also link to them from the ageco.co.uk website by clicking on ‘Other Age UK products’ in the top menu.
What will happen to Age Co in future?
Going forward, they will steadily bring the full suite of Age UK products over to the Age Co brand. After that, they aim to bring new products on stream, all of which will be designed to help people in later life. Age Co want Age Co to become a brand of choice for older people who want one less thing to worry about, and who want to deal with people they can trust.
