Inov-8 was founded in 2003 by Wayne Edy. Inov-8 has been renowned as a world leader in the grip. Inov-8 lives by the philosophy that an athlete's interaction with the environment is the single most important factor when designing products.Inov-8 was able to beat other big sports companies to the use of their patent-pending graphene technology. Inov-8 is the world’s first and only to use the wonder-material in sport's shoes.
Inov-8 is a fast-growing, market-leading brand, forged in the fells and mountains of the British Lake District. Trading in more than 60 countries within the off-road running, road running and elite fitness categories. Inov-8 goal is to lead the commercial planning calendar, ensure DTC and wholesale are fully aligned. Ensure effective delivery of key initiative marketing plans per season.