Making the beer they want to produce is always their guiding principle. This entails acquiring the finest ingredients at all costs and refusing to accept anything that doesn't live up to their standards. Although unusual, this strategy is essential to all they do.
For example, they believed that to achieve the richness of flavor they were seeking in their Breakfast Stout "Broken Dream," they needed to collaborate with an expert in their field to choose the proper coffee, in the proper quantity, and to be used in the proper manner. Their coffee costs more in this project than many breweries spend on hops to make a hoppy beer.
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