Leveraging his chemical background, $500.00, and a small storefront on Chicago Avenue, the Hirsch's mixed the Plastone car polish in their bathtub. Soon, Plastone grew into America's most popular liquid car polish. A master marketer, Hirsch employed some innovative sales techniques. He'd polish half a fender on cars parked outside Wrigley Field, waiting for the owner to return and then point out the benefits of Gladstone.
While on a 1950's business trip to Beloit, Wisconsin, Ben came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish. From that day on Plastone was renamed Super Hard Shell, and the company became Turtle Wax Inc.
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