With Valentine's Day looming on the horizon, the ultimate question arises: Will your gift be a hit or miss this year? Well, stress less. Love Discount Vouchers have surveyed a sample audience to get into the hearts and minds of shoppers.
Just call us Cupid, so you don’t become one of the 44% of people who disappoint… We’ve taken a deep dive into what the UK wants this Valentines Day, unearthing some key trends that are sure to make your loved ones swoon, without burning a hole in your pocket.
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The Art of Gifting: A Spotlight on Key Findings
When it comes to Valentine's Day gifting, the results from our respondents show a whole range of trends, whether it’s in relation to savings and deals or what exactly people are gifting that special someone. Take a look at some of our key findings below:
- Food and Beverages Reign Supreme as Gifts: Food is, famously, the way to anyone’s heart. So unsurprisingly, 20% of our audience have opted for food and beverage gifts, standing out as one of the top choices for Valentine's Day, capturing the hearts and taste buds of our respondents.
- Bargain Hunting: 60% Seek a Deal:An astonishing 60% of buyers actively seek Valentine's deals and discounts for their purchases. Love doesn't have to be a costly affair, and our romantic respondents are keen to avoid breaking both hearts and the bank.
- Gendered Expectations: Disappointment Disparities:The survey reveals a significant gender disparity in the realm of Valentine's Day disappointment. While 44% of women admitted to feeling disappointed with their Valentine's Day gifts, only 11% of men shared a similar sentiment. Are men more adept at the art of gift-giving, or do women simply have higher expectations?
- Age and Spending Patterns: 55+ Spend the Least, 25-34 Splurge:Unveiling spending habits, the survey found that individuals over the age of 55 tend to spend the least on Valentine's Day gifts. In contrast, the age group of 25-34 takes the lead in splurging, with a willingness to shell out between £25-£50 on gifts for their significant others.
- Gift-Giving Confidence: Women Believe They Are Superior:The battle of the sexes extends into the realm of presents, with women rating themselves as superior gift-givers, awarding an impressive 4.6 out of 6 stars. Men aren't far behind, though, with an average self-rating of 4.3 stars.
Unveiling the Most and Least Desired Gifts Across the UK
According to our survey takers, these were the top five most desired gifts - so take note!
- Food and Beverages (20%)
- Personalised Gifts (17%)
- Experiences (11%)
- Flowers (10%)
- Holidays (9%)
- Card (3%)
- Beauty and Personal Care (3%)
- Fashion and Accessories (3%)
- Home and Living (3%)
- Subscription Services (3%)
Get your hands on some foodie gifts for less
If we’ve learnt anything from our survey, you just can’t go wrong with a good bottle of booze and some sweet and tasty treats:
- Chanoine Frères 'Réserve Privée' Brut Champagne 2014 - Grab a bottle and a Majestic Wine discount code
- Personalised Special Year Espresso Martini With Music - Espresso your love and save with a Not on The High Street promo code.
- Valentine's Day Sweets & Gifts - Let them chomp down on something sweet and grab a sweet deal from One Pound Sweets.
- Whiskey Subscription - Why not save while they sip with a Pour and Sip discount code.
Discover some experienced based gifts for less
If your special someone is part of the 11% whose love language is ‘personal time,’ you might want to consider gifting them an experience for the pair of you to enjoy together. So here are some of our recommendations for ways to make valuable memories that you’ll never forget with your loved one:
- Booking.com London stays - Unlock your dream night away and savings with a Booking.com discount code
- Whistle Punks Axe Throwing - Concentrate on throwing away the axe, not money with a Not on The High Street discount code.
- Vintage Cinema And Cocktails Experience For Two - Get the reel deal with a Not on The High Street discount code.
What not to do this Valentine’s Day
Buying presents for someone can be hard and nobody wants to disappoint their Valentine. But unfortunately for some, gift giving doesn’t always go to plan. Discover some of the funny Valentine’s misses our survey takers shared with us:
A Hamster
“I had a long distance relationship at the time and he thought it would keep me company. I had never shown interest in hamsters. Message to mankind: unless discussed, don't buy living creatures for women.”
Personalised coffee cup
“We broke up shortly after and I kept forgetting to bin it. So I would see our faces as soon as I woke up.”
Washing up gloves
“I complained my hands were getting sore.”
A picture frame
“My great aunt had my wedding picture put into a frame. The frame was hideous and had 2 cupids with arrows on the top two corners and all these yellow, gold swirls down the side. It was truly awful. Picture with my husband on our wedding day. Funny bit was we'd been divorced over 10 years and I'd been with my current partner for as long as 7 years. We laughed all the way home. Luckily my partner has a great sense of humour. The tale still comes out at parties, BBQs etc.”
Be sure to show your Valentine just how much they mean to you this year when you take advantage of Love Discount Vouchers’ selection of fantastic discounts.
