Fine Food Specialist is running a limited time anniversary sale and the 15% off voucher at the top of this page is the lead offer, best for anyone buying a mix of full price items across the site and who can apply a discount code at checkout. The code takes 15% off everything, so it suits baskets where a straight percentage on the total beats individual sale prices.
Under £20: if your basket is small, the newsletter first order signup may be worth a look but it is a signup benefit rather than the main deal. For example, on a £20 order the 15% off voucher takes 15% off the original price, giving a final price of £17.00 and a saving of £3.00. Use the 15% voucher for this size of basket.
£20 to £70: the 15% off voucher still usually gives the biggest saving on mixed items. For a £50 basket, the 15% voucher takes 15% off the original price, leaving you £42.50 to pay and saving £7.50 on the basket. If most of what you want is already in the sale, check the product page prices; a sale discount up to 49% shown on the product will sometimes beat the voucher.
Higher spend, over £100: the percentage voucher scales with basket size, so on a £200 order the 15% voucher takes 15% off, leaving £170.00 and saving £30.00. However, if you are buying items that are on the sale at a large markdown, the sale price can be better. For example, an item marked down from £100 to 51% of its original price on a 49% sale costs £51.00; the 15% voucher applied to the original £100 would leave £85.00, so the sale price is cheaper for that item.
Buying sale lines such as Wagyu or frozen foie gras: the Wagyu steaks from £19.95 and frozen foie gras from £5.95 are sale prices shown on their product pages. When an item already carries a sale price, you will usually pay the lower sale price; the anniversary code applies sitewide but the product page price may already be the best deal. Compare the final product page price with the 15% discounted full price to choose.
OUR RECORDS: in the 12 months to October 2026 we listed 26 offers for Fine Food Specialist (15 sales and deals, 11 codes). Percentage codes in that time numbered nine, the biggest was 25% off in November 2025 and the typical code size was 15% off. Our team ran 10 checkout tests across 10 offers in the 12 months to October 2026, with five screenshots kept as proof.
When choosing, take whichever option leaves the lower total. Work out the product page sale price first for any item on sale, then compare that to the result of applying the 15% off voucher to the full price. There is no site stated rule here about stacking, so treat the voucher and sale prices as separate choices and do not assume they combine.